This classic little sauropod is best viewed today as a relic, a curious piece of memorabilia nestled between more interesting figures which came before and after it.
If you were to ask a veteran toy collector about vintage dinosaurs, you’d probably hear Marx cited first. Marx was a pioneer in the 1950s, producing the first-ever widespread plastic dinosaurs for kids (and maybe their parents).
A truly rare genus in the hobby to this day, MPC’s vintage figurine marks a bold move from a company most famous for its imitations – although the toy is perhaps showing its age with some design choices.
MPC (Multiple Products Corporation) is a well-known brand among experienced dinosaur collectors; their prehistoric line from 1961 and 1962 was widely sold through stores and catalogs for decades.
MPC’s fifth group of prehistoric animals included one truly original mold in the form of Diatryma (ie Gastornis), one of the earliest plastic representations of this icon from the post-Mesozoic age.
During the 1950s and 1960s, interest in paleontology was starting its climb back to mainstream interest, and companies like Marx took the initiative to start producing dinosaurs and other prehistoric creatures in small plastic fashion for the first time, encouraging kids to create prehistoric worlds in their own homes.
You’d think a creature like the dire wolf would have a few more toys to its name. Canis dirus (now reclassified as Aenocyon dirus) is almost unheard of on the prehistoric toy market, even though the genus made its introduction to paleo merchandise over fifty years ago. A contemporary of famous Ice Age beasts such as woolly mammoths and saber-toothed cats, the prehistoric hound is known from ample specimens recovered from the La Brea Tar Pits, and has traditionally been depicted as a bigger & meaner equivalent of the modern-day gray wolf.
One of the oldest toys of an iconic extinct mammal family still holds up pretty well, especialy alongside its more derivative contemproraries.
MPC (Multiple Products Corporations) toys are known in some circles as the “poor man’s Marx”; many of the prehistoric creatures represented in MPC’s lineup were lifted from the older Marx line, often sacrificing size and sculpt quality for bright colors and cheaper quantity.
“If MPC Ran the Zoo”…
Macrauchenia looked like it could have inspired some of the creatures in a Dr. Seuss book, if its history of paleoart is anything to go by. First described in 1838, the “long-necked llama” hasn’t achieved the same level of fame as some of its mammalian contemporaries from the Miocene and Pleistocene; however, its lanky legs, long neck, and peculiar trunk make for a very distinct image, and have earned the genus at least a few toys over the decades.