Review and photos by BlueKrono, edited by DinoToyBlog.
The dinosaurs created by the Marx Toy Company in the 1950s hold a unique title: the first mass-produced plastic dinosaur toys. All others follow in their thunderous footsteps. Previous to the Marx dinos companies like Sell Rite Gifts (SRG) and Mignot had produced dinosaurs in materials like bronze and lead, but these were more intended as mementos to sit on a shelf.
The Sphenacodon was part of Marx’ first wave, produced from 1955 onwards. This species is not a very common choice for toy producers. Since the Sphenacodon was of the earliest wave it may not be surprising that it is a comparably weak representative of the real animal, even with its outdated history in mind.
Cynognathus is not a very common choice for toy producers. This Cynognathus was part of Marx’ first wave, produced from 1955 onwards, so it may be not surprising that it is a comparably weak representative of the real animal, even with its outdated history in mind.
Dinosaurs weren’t the first giant plant-eaters to roam the Earth; that frontier was pioneered first among vertebrates by the dicynodonts, a group of tusked therapsids (the clade which includes modern mammals) which survived the Permian Mass Extinction and lasted to the end of the Triassic period. They ranged widely in size and distribution, from the diminutive Diictodon, to the pervasive Lystrosaurus, to giants like Lisowicia and Kannemeyeria.
“If MPC Ran the Zoo”…
Macrauchenia looked like it could have inspired some of the creatures in a Dr. Seuss book, if its history of paleoart is anything to go by. First described in 1838, the “long-necked llama” hasn’t achieved the same level of fame as some of its mammalian contemporaries from the Miocene and Pleistocene; however, its lanky legs, long neck, and peculiar trunk make for a very distinct image, and have earned the genus at least a few toys over the decades.
Can you detect the tiny ear conches?
A firm from the German Democratic Republic, VEB (Volkseigener Betrieb) Plaho, released a series of highly collectable die casting plastic dinosaur figures in 1967. They were sold in the Museum of Sena in Thuringia, Germany, until the mid-1980s.
MPC’s fifth group of prehistoric animals included one truly original mold in the form of Diatryma (ie Gastornis), one of the earliest plastic representations of this icon from the post-Mesozoic age.
During the 1950s and 1960s, interest in paleontology was starting its climb back to mainstream interest, and companies like Marx took the initiative to start producing dinosaurs and other prehistoric creatures in small plastic fashion for the first time, encouraging kids to create prehistoric worlds in their own homes.
Today, dinosaurs have become a permanent fixture in our pop culture, from toys to multi-million blockbuster movies, dinosaur seems to be everywhere. But there was a time when dinosaurs and other prehistoric animals were confined to the sterile walls of museums, a scientific curiosity that were outside of the mainstream.
A truly rare genus in the hobby to this day, MPC’s vintage figurine marks a bold move from a company most famous for its imitations – although the toy is perhaps showing its age with some design choices.
MPC (Multiple Products Corporation) is a well-known brand among experienced dinosaur collectors; their prehistoric line from 1961 and 1962 was widely sold through stores and catalogs for decades.
Nearly 60 years after Mold-A-Rama imprinted itself as an icon of American toy memorabilia, The Field Museum of Chicago collaborated with Mold-A-Rama to produce a brand-new prehistoric creature in classic plastic form.
Mold-A-Rama figures have been an icon of dinosaur toy collecting for decades. Originally conceived in the 1950s by Tike Miller for personal use, the first official molding machines were revealed to the world at the 1962 Seattle World’s Fair by Automatic Retailers of America.
You’d think a creature like the dire wolf would have a few more toys to its name. Canis dirus (now reclassified as Aenocyon dirus) is almost unheard of on the prehistoric toy market, even though the genus made its introduction to paleo merchandise over fifty years ago.
One of the oldest toys of an iconic extinct mammal family still holds up pretty well, especialy alongside its more derivative contemproraries.
MPC (Multiple Products Corporations) toys are known in some circles as the “poor man’s Marx”; many of the prehistoric creatures represented in MPC’s lineup were lifted from the older Marx line, often sacrificing size and sculpt quality for bright colors and cheaper quantity.
