“If MPC Ran the Zoo”…
Macrauchenia looked like it could have inspired some of the creatures in a Dr. Seuss book, if its history of paleoart is anything to go by. First described in 1838, the “long-necked llama” hasn’t achieved the same level of fame as some of its mammalian contemporaries from the Miocene and Pleistocene; however, its lanky legs, long neck, and peculiar trunk make for a very distinct image, and have earned the genus at least a few toys over the decades.
Can you detect the tiny ear conches?
A firm from the German Democratic Republic, VEB (Volkseigener Betrieb) Plaho, released a series of highly collectable die casting plastic dinosaur figures in 1967. They were sold in the Museum of Sena in Thuringia, Germany, until the mid-1980s. The follower firm to Plaho, Marolin, re-released them in 1990.
MPC’s fifth group of prehistoric animals included one truly original mold in the form of Diatryma (ie Gastornis), one of the earliest plastic representations of this icon from the post-Mesozoic age.
During the 1950s and 1960s, interest in paleontology was starting its climb back to mainstream interest, and companies like Marx took the initiative to start producing dinosaurs and other prehistoric creatures in small plastic fashion for the first time, encouraging kids to create prehistoric worlds in their own homes.
Today, dinosaurs have become a permanent fixture in our pop culture, from toys to multi-million blockbuster movies, dinosaur seems to be everywhere. But there was a time when dinosaurs and other prehistoric animals were confined to the sterile walls of museums, a scientific curiosity that were outside of the mainstream.
A truly rare genus in the hobby to this day, MPC’s vintage figurine marks a bold move from a company most famous for its imitations – although the toy is perhaps showing its age with some design choices.
MPC (Multiple Products Corporation) is a well-known brand among experienced dinosaur collectors; their prehistoric line from 1961 and 1962 was widely sold through stores and catalogs for decades.
Nearly 60 years after Mold-A-Rama imprinted itself as an icon of American toy memorabilia, The Field Museum of Chicago collaborated with Mold-A-Rama to produce a brand-new prehistoric creature in classic plastic form.
Mold-A-Rama figures have been an icon of dinosaur toy collecting for decades. Originally conceived in the 1950s by Tike Miller for personal use, the first official molding machines were revealed to the world at the 1962 Seattle World’s Fair by Automatic Retailers of America.
You’d think a creature like the dire wolf would have a few more toys to its name. Canis dirus (now reclassified as Aenocyon dirus) is almost unheard of on the prehistoric toy market, even though the genus made its introduction to paleo merchandise over fifty years ago.
One of the oldest toys of an iconic extinct mammal family still holds up pretty well, especialy alongside its more derivative contemproraries.
MPC (Multiple Products Corporations) toys are known in some circles as the “poor man’s Marx”; many of the prehistoric creatures represented in MPC’s lineup were lifted from the older Marx line, often sacrificing size and sculpt quality for bright colors and cheaper quantity.
This classic little sauropod is best viewed today as a relic, a curious piece of memorabilia nestled between more interesting figures which came before and after it.
If you were to ask a veteran toy collector about vintage dinosaurs, you’d probably hear Marx cited first. Marx was a pioneer in the 1950s, producing the first-ever widespread plastic dinosaurs for kids (and maybe their parents).
I’ve been meaning to plug some of the gaps in our Marx review series for a long while, so thanks to the other reviewers who have been most patient with me. The Marx Iguanodon toy under review today was part of the Second Series Mold Group, PL-1083, first released in 1961.
Sinclair’s Brontosaurus and its plastic compatriots are time capsules to a moment of zeitgeist in paleo pop-culture, and stand as charming testaments to the evolving nature of paleontology and memorabilia.
Brontosaurus is one of the quintessential icons of dinosaur pop-culture imagery. Described by the famous paleontologist Othniel Marsh, the “thunder lizard” became immortalized with the first skeletal mount at the American Museum of Natural history, and further entrenched by the likes of artists such as painter Charles R.
Sinclair’s unique figurine was probably one of the finest renditions of the tyrant lizard king a child could ever hope to own in 1964, and remains a delightful piece of vintage memorabilia to this day.
In 1933, in conjunction with the Chicago World’s Fair, Sinclair Oil company commissioned an exhibit of life-sized dinosaur models for display.
With an estimated length of 24.3’ (7.4 meters), shoulder height of 15.7’ (4.8 meters), and neck length of 6.6-8.2’ (2-2.5 meters), the Paraceratherium is believed to be the largest land mammal that has ever lived, or at the very least among the largest. Despite this astonishing fact, this gigantic hornless rhinoceros has been largely ignored in our hobby until recently.
Before we begin with the review, I want to ruminate on some things, because this review is significant in a couple of ways. For one, it’s my 200th review for the Dinosaur Toy Blog. I’ve known it was coming for some time now and over the course of several months deliberated over which figure should be selected for the occasion.
Review and photos by Charles Peckham, edited by Suspsy
I’m still rather unclear on how DinoWaurs worked. It was distributed by One2Play, a South African organization that may or may not still exist. I was under the impression that they were simply for collecting before I started researching this review, but there seems to be a game that goes along with it.
