One of the oldest toys of an iconic extinct mammal family still holds up pretty well, especialy alongside its more derivative contemproraries.
MPC (Multiple Products Corporations) toys are known in some circles as the “poor man’s Marx”; many of the prehistoric creatures represented in MPC’s lineup were lifted from the older Marx line, often sacrificing size and sculpt quality for bright colors and cheaper quantity.
Ancient horses really don’t get much love in the toy market. Aside from Starlux and Bullyland, no one has added to the herd of prehistoric equinids. That is until Geoworld brought out their rendition of Hipparion, one of the most successful horses ever, lasting 22 million years and covering almost every continent, before dying off in the Mid-Pleistocene, possibly being out competed by the modern horse.
The isolation of South America during much of the Cenozoic era resulted in the evolution of many odd and unique creatures, like the Liptotern Macrauchenia. This odd ungulate has fascinated many since it’s discovery by Charles Darwin, and has been the subject of many art peices and toys.
“If MPC Ran the Zoo”…
Macrauchenia looked like it could have inspired some of the creatures in a Dr. Seuss book, if its history of paleoart is anything to go by. First described in 1838, the “long-necked llama” hasn’t achieved the same level of fame as some of its mammalian contemporaries from the Miocene and Pleistocene; however, its lanky legs, long neck, and peculiar trunk make for a very distinct image, and have earned the genus at least a few toys over the decades.
A Swiss company which produces outdoor clothing and equipment named itself „Mammut“ after the iconic Mammoth, probably because the prehistoric giants were as well equipped against cold and rainy weather conditions as you are supposed to be if you wear a Mammut product.
Today I want you to introduce you to one of those creatures everybody knows, but knows almost nothing about, a jellyfish. Jellyfish are a very very old group of animals, they date back to the famous Ediacarian, more than 600 mya.
2020 has been a bumper year for the Palaeozoic, Therapsids and minor creatures of the Mesozoic, but this has come at the expense of Cenozoic species, at least among the major toy lines, and the mammals only made half of this list. CollectA produced Megalodon, and Papo brought out the only mammal of 2020 from the major toy producers.
